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Behind the Line Radio – Ep 044: User Acquisition

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Hello Enthusiacs!

Today we welcome Warren to BTL Radio to discuss the crossroads between marketing and analytics that is User Acquisition, including exactly what is it, what role it serves, and it works.

 

Download this episode (right click and save)

 

Itunes users: https://itunes.apple.com/us/podcast/enthusiacs/id863748942?mt=2

RSS Feed: http://enthusiacs.podbean.com/feed/

Behind the Line Radio is a podcast companion to the Behind the Line article series by Kynetyk, a a veteran of the games industry. We discuss news and aspects of the video games industry from an inside the industry perspective for audiences outside of the industry. If there is a topic you would like to hear us discuss, please write in to kynetyk@enthusiacs.com or follow @kynetykknows

Intro Theme: Zap Beat (http://incompetech.com/)

Outro Theme: Blip Stream (http://incompetech.com/)

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