Twitter Twitter RSS Feed Youtube

BTL Radio Podcast: Managing Personality as a Product, and JonTron


Hello Everyone. Recently some Youtube drama came alongside video games when game youtuber JonTron had a politcally charged debate with fellow youtuber Destiny. This week on BTL Radio, we aren’t discussing the politics at play here, but rather how to manage your product when your product is your personality. This is a pretty common thing on youtube these days. When you watch, you’re not showing channel loyalty, but rather an interest in the personality of the youtuber. When it comes to games, there are more and more personalities coming to the fore these days. Did you ever get interested in the things Peter Molyneux said? Then there’s Keiji Inafune and his reputation after Mighty No. 9 and Sean Murray of No Man’s Sky. Would you invest in work from these people in the future? Or, on the more positive side of things there’s Tim Schafer, Miyamoto, or Cliff Bleszinski. These are names that are front and center when they are developing a game, and it only gets more prominent the smaller the developer is. In this day of indies, it’s more likely for a consumer to follow the personality instead of the product, which makes the personality a product in and of itself.

Baron Fang joins to discuss.

Download this episode (right click and save)

Itunes users:

RSS Feed:

Behind the Line Radio is a podcast companion to the Behind the Line article series by Kynetyk, a a veteran of the games industry. We discuss news and aspects of the video games industry from an inside the industry perspective for audiences outside of the industry. If there is a topic you would like to hear us discuss, please write in to

Intro Theme: Zap Beat (

Outro Theme: Blip Stream (

Leave a Reply

Your email address will not be published. Required fields are marked *