As you may know, free to play games live or die based on whales.  Whales are, of course, the big spending customers that free to play games often rely on to keep the enterprise solvent.  Not long ago, Brandon Sheffield wrote on Gamasutra about his experiences dealing with whales in a game he was playing.  To discuss the insights presented in that article, this week we welcome Blake, who has had a number of his own interactions with whales.

We also discuss the announcement of Mario on iPhone, and yet again the topical juggernaut of Pokemon Go comes up.

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The link to stream or download the MP3 format is: Behind the Line Radio – Whales and Dealing with them

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Behind the Line Radio is a podcast companion to the Behind the Line article series by Kynetyk, a a veteran of the games industry. We discuss news and aspects of the video games industry from an inside the industry perspective for audiences outside of the industry. If there is a topic you would like to hear us discuss, please write in to kynetyk@enthusiacs.com

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